No Ads . . . No Games . . . No Gimmicks
Many of us “aging Boomers” were astounded when we heard that Facebook bought What’s App for $16 Billion (wow!) If we “look under the hood,” there actually might be some useful lessons . . .
There is a link below to the article, “ Four Numbers That Explain Why Facebook Acquired WhatsApp.”
That article is an interesting “business case.’
But what if you’re not really interested in “business cases” . . . you just want to know why WhatsApp’s story can help your retirement. Here’s a little quote:
“WhatsApp has completely transformed personal communications, which was previously dominated by the world’s largest wireless carriers.”
“Transformed,” of course, is the operative word.
Has your world – current or in retirement -- (if you’re not yet retired) – recently been transformed? If not, will it be?
I believe transformation is more likely, not less likely.
If you’re already retired – and if you were “counting on” safely generating your needed supplemental retirement income (over and above your Social Security) using “guaranteed” CDs paying 5% -- then your retirement world has already been transformed. And, this is not a secret to you – it is very self-evident!
However, if you’re still working and diligently maxing out your 401(k,) 403-b or TSP contributions – well – not so much . . . yet. Maybe your retirement will work out perfectly, running on your current track, with no significant changes between the time you retire and the time your loved ones inherit what might be left in your retirement accounts.
But . . . maybe not!
WhatsApp has already achieved great success simply by recognizing change . . . and capitalizing on it! For a great number of us, this ability to recognize and make use of change might be critical to our successful retirement
If I knew what that next change might be – I’d tell you. (And / or charge a fat fee for doing so! Hah!) But . . . sadly . . . I don’t. But I can strongly assert for those of us who end up living 30 years more – or especially – 30+ years in retirement – then I think it’s a very high probability that such change is not only likely, but inevitable.
And how we deal with it will make all the difference!
(Email me if you think you have a good idea of what that change might be!)